Identify market segmentation and its capacity by assessment of key market elements, such as market size, competitors, downstream market etc. to equip you with sufficient local expertise and enhance your positioning in local market set for future growth.
The objectives of the basic market analysis are to identify your market segmentation and gain understanding of it so as to provide an initial reference for you to evaluate whether the target market is large enough to sustain your product and business growth
Identifying the potential customers and applied industries and introduction of PEST (political, economic, social and technological) factors
Screen the number of similar products in the market and evaluate their value
Analysis on major competitors and their products, as well as the competitive advantage of the subject technology
